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- calendar_today November 11, 2026
TGI Fridays Announces Reentry into Las Vegas Market
On Monday, TGI Fridays announced a significant step in its ongoing expansion plan, revealing a new franchise partnership to reestablish the iconic brand in the Las Vegas market. The agreement is with LVP Food Service Concepts, LLC, an entity backed by LV Petroleum, and aims to open five new TGI Fridays restaurants in Las Vegas within the next three years.
Details of the Franchise Partnership
The newly announced development agreement grants LVP Food Service Concepts exclusive rights to operate TGI Fridays locations throughout Las Vegas. The company plans to launch restaurants in both traditional venues and non-traditional settings, such as hotels and casinos, reflecting a flexible approach to local hospitality opportunities.
Advancing the '1-2-3 Strategic Vision'
This Las Vegas expansion is part of TGI Fridays’ broader “1-2-3 Strategic Vision,” a comprehensive growth strategy that targets more than 1,000 restaurant units and an annual revenue of $2 billion by 2030. The agreement signals both LVP Food Service Concepts’ confidence in the brand’s market position and TGI Fridays’ commitment to franchisee-led growth in the outperforming U.S. casual dining sector.
Leadership and Partnership Comments
Ashley Kirkley, chief operating officer of TGI Fridays, emphasized the importance of partnering with franchisees who have a strong record in their local markets. “We’re focusing on growing our domestic footprint to continue delivering on our '1-2-3 Strategic Vision,' and a non-negotiable for our partners is having a proven track record in markets where our iconic brand belongs,” said Kirkley. She noted the synergy between the TGI Fridays brand and the Las Vegas market, expressing optimism about the renewed presence.
Jeanette L. Davis, senior vice president of LV Petroleum, highlighted TGI Fridays’ reputation for hospitality and distinctive offerings. “TGI Fridays is an iconic, one-of-a-kind brand with strong differentiators, and it takes real pride in hospitality and creating memorable experiences for guests,” Davis stated. She pointed out the need for established, accessible brands in the Las Vegas dining landscape and expressed excitement about the partnership’s future.
LVP Food Service Concepts’ Role
LVP Food Service Concepts brings experience as an operator of multiple quick service and casual dining brands across Las Vegas. Their expertise and established presence in the local restaurant market were cited as key reasons for securing sole rights to TGI Fridays’ Las Vegas expansion. According to TGI Fridays, LVP Food Service Concepts’ regional knowledge and passion for the industry make them an ideal fit to lead this initiative.
Looking Ahead
With this partnership in place, Las Vegas guests and visitors can expect to see the return of TGI Fridays in both familiar and innovative hospitality settings. The move is designed to strengthen the brand's local presence while contributing to its national expansion ambitions over the next several years.
Source: 8newsnow.com.
